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Goal Fruit makes its United Kingdom debut

06 May 2010

South African exporter Betko will launch its popular Goal Fruit brand in the United Kingdom later this month as the country count down the days to the 2010 Soccer World Cup which is due to kick off in June.

Betko was one of the first South African exporters who took advantage of the fact that South Africa will be hosting the world event when it launched the Goal Fruit brand more than three years ago.

“It has been extremely successful in the South Africa and Africa and we are now launching exclusively with one of our partners in the United Kingdom who place value on promoting grower brands,” says Roux Groenewald, Marketing Director of Betko.

Betko is the fruit packing and marketing division of the Japie Groenewald Trust’s and is located at Villiersdorp in the Western Cape region of South Africa. Mr Groenewald’s father, Japie Groenewald, who died recent in a car accident, founded the Trust’s highly successful fruit growing and packing business during the past two decades.

“Taking Goal Fruit to the UK has always been a dream of my father and we were pleased that we could pack the first Packham pears this week. They should be in the market by before the end of the month,” says Mr Groenewald.

Betko has selected Poupart Imports as its receiver in the UK. “We appreciate the fact that Poupart Imports places so much emphasise on promoting grower brands and we believe Goal Fruit will fit in well with their portfolio,” says Mr Groenewald.

Welcoming the first shipments of Goal fruit to the UK, Jonathan Olins, Managing Director of Poupart Imports, noted that he has visited the Betko operations on a number of occasions and had always been impressed the quality of product and sophisticated infra-structure. “The Villiersdorp region where Betko and its suppliers grow the fruit also produce fruit of outstanding eating quality. We believe Goal Fruit will be a winner, not only because we are able to launch it here during this World Cup, but because we believe we can grow it into on of our great supplier brands in future.”

Mr Groenewald says Goal Fruit has done extremely well in South Africa where particularly people in the rural regions are snapping up the fruit as the World Cup approaches. “South Africa is definitely in World Cup mode and we are pleased to be part of the excitement.”

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